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Refreshing Our Strategy
Art of Fashion is revitalizing its approach to help emerging designers. We will focus our energies on creating specific experiences and competitions that will be better suited to help designers gain a foot hold in the fashion industry. Crafting several individual events will allow Art of Fashion to tailor events to fit the needs of their competing designers and ensure that they are able to take full advantage of any and all resources made available to them through our organization and its sponsors. This refresh of our organization will inject more excitement into Toronto’s fashion scene as we continue to bring together passionate and like-minded volunteers, partners, suppliers, consumers and most importantly, designers. Moving forward, our strategy will continue to be oriented around cultivating new relationships with sponsors, ambassadors and media and strategic partners as well as nurturing our current relationships.
- Focus energy on creating specific experiences/competitions
- Allow participants/designers to fully take advantage of resources
- Better provide educational components to inform participants
- Craft unique and creative competitions that spark interest in the fashion industry
Objectives
- Continue to be the catalyst that sparks a career in fashion
- Increase reach of more designers annually
- Build loyalty and increase database of designers
- Provide the necessary knowledge and know-how for emerging designers
- Create partnerships and marketing alignments with brands
- Bring together passionate volunteers, designers, partners and suppliers
- Make events more accessible to the consumer
Our Partners
The Retail Assembly: A mission driven organization that aims to help retailers improve their business, sales and profit, productivity and customer supplier relationships through a myriad of educational avenues such as online classes and workshops.
- Organization works with the industry’s top global companies
- Provides a network of educational collaborators
- Stresses 3 important values: building a strong educational foundation, connecting the content with current industry trends and providing insight regarding innovation and growth
Paradigm Events: An event planning and promotions company and recognized leader with 18 years of experience in the industry offering event design, production, management and planning.
- Developed long term relationships with a worldwide network of resources and suppliers
- An energetic and dynamic team of individuals known for their creative and innovative event planning strategies
- Track record of success in creating outstanding events and experiences
Infinite Media: fully integrated communications agency with the primary objective of facilitating brand recognition through deploying integrated, tactical solutions to drive sales.
- Design and deliver integrated programs including dynamic websites and effective learning solutions while achieving customer objectives
- Solutions are highly intuitive and engaging and are strategically designed to meet the business needs of the customer
- Services include: web/new media, learning solutions, video production, application development, print media and event management
Why Art of Fashion?
Art of Fashion dedicates itself to successfully supplying and coordinating resources for emerging Canadian designers and utilizes our industry contacts and partnerships to do so. Through the Art of Fashion events/competitions we bring together consumers, partners, sponsors and designers. Our organization also strives to create an environment of empowerment and inclusiveness that nurtures creativity and accessibility to the industry for all.
Interested in getting involved? Have an event you would like to partner with us on?
Michelle Planche, CMP
President & Founder, Art of Fashion
416-760-0360
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