Meet the winner of the #MustHave16 Summer Dress Competition!
Her dress will soon be available in Fresh Collective stores.

Check out the Highlights from our Mentorship Day!

Competition Details


All stages of the competition will have a social media/marketing component that is required to advance in the competition.


1)    Application due March 1st, 2016-Designers are expected to submit a sketch and fabrics of their proposed summer dress for 2016 summer season.


The designs should be wearable marketable, profitable, on trend, unique and fit the buying needs of the Fresh Collective customer.


Targeted Price Point: Retail price of $130-$180


2)    Mentorship Meeting Day- April 9th, 2016. Top 10 Finalists will move on to have a one on one mentorship meeting regarding their sketches and design concept for the competition.


Educational Component (At Mentorship Day) - 10 finalists will learn tips from an expert in the industry.

Tickets to the Mentorship Day on April 9th, 2016 at BrightLane

3)    Innovation Station- From there the ten designers will be required to produce 2 sample garments and to participate in an "Innovation Station," on location at Fresh Collective stores to gain customer feedback.


All finalists must produce two garments, have one garment for the mannequin size small (or size 4-6), and for one consumer size medium ( or size 8-10). The "Innovation Station" is the chance for customers who shop at Fresh Collective stores to give their input on the designs and give valuable feedback to the designers. Fresh Collective will showcase the dresses in store with a customer survey.


Dresses will be showcased online, including through the Art of Fashion and Fresh Collective websites for consumers to "vote" for their favorite dress.


4) Competition Showcase Event May 12th, 2016 - From there, the ten designers will be invited to participate in the Showcase celebratory event and fashion show.

Tickets to the Showcase Event on May 12th, 2016 at Lodge on Queen


5) Contract with Fresh Collective. The winner, one designer, will be chosen and announced at the Showcase. Upon successful completion of each competition level, and at Fresh Collective's discretion,  the winner may enter into a contract with the retailer to produce and sell the winning design in-store.

 Social Media Requirements

Webisodes will showcase each phase of the competition. Throughout, applicants can expect to be filmed. The competition has a social media requirement that must be fulfilled to move through each successive stage.

Learn More about the Fresh Collective Consumer


Key Dates:

Competition Announced

December 2015

Applications due

March 1, 2016

Top 5 designers announced

March 5, 2016

One-on-one Mentorship meetings

April 9, 2016

Innovation Stations

April 25-29th, 2016

AOF Summer Event & Showcase



May 12, 2016

Winner Announced

May 12, 2016

For sale in Fresh Collective stores



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