July 8, 2014 
The Retailer's Point of View 

Art of Fashion, Fresh Collective and The Retail Assembly hosted an exciting, educational evening that promised to set designers up for success!

This event aimed to inform and educate, and was specifically designed for emerging Canadian designers interested in growing their business.

Evening Highlights:

  • Fresh Collective: Business 101-How and why Fresh Collective runs their business
  • Industry Intel: The cost of a hanger
  • Consignment: How it works
  • Garment Requirements: A Buyer/Retailer's Perspective
  • Demographics: What Fresh Collective's customer is looking for
  • Fresh Collectives Formula: Secret to success 

The event also served as the launch for Art of Fashion's design competition, The Ultimate Holiday Dress.  Applications for the competition are available on the front page of the AOF website and are due on August 1st at 5:00pm.  


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